September 2, 2024

The Beer Store announces partnerships and investments in Ontario

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The Beer Store (TBS) has embarked on a significant expansion in the Ontario marketplace, Canada, announcing new partnerships and investments to enhance consumer offerings and distribution capabilities.

The move is a strategic response to recent government changes in the retail sector.

The company is bolstering its distribution fleet and operations, supporting 4,000 new convenience store customers and planning 10,000 new points-of-sale (POS) in the autumn of 2024.

The expansion has enabled TBS to seamlessly support the acceleration of large format pack sales in grocery stores over the summer.

With a well-established position, the company is set to continue its support for the sector’s transformation.

Customers can now access convenience items including snacks and energy beverages from several partners both in-store and online through e-commerce orders.

A new media campaign is set to launch, highlighting TBS’s commitment to providing choice, speedy service and environmental stewardship through its bottle return programme.

TBS president Roy Benin said: “We see this as a new chapter for The Beer Store and we’re excited to compete. All of our channels – from distribution to retail to deposit return – will continue to deliver for Ontario.”

The company has allocated $100m in future-focused projects, including renovations to select retail stores across the province, enhancing the shopping experience for customers.

A new distribution centre has been established in Bolton.

The company is also establishing third-party delivery partnerships with platforms such as Canada’s Skip the Dishes, covering 95% of stores for rapid delivery.

It has upgraded POS technology to improve reliability and convenience for shoppers.

“The Beer Store announces partnerships and investments in Ontario” was originally created and published by Retail Insight Network, a GlobalData owned brand.

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